Consumer behavior /

Schiffman, Leon G;Kanuk, Leslie Lazar.

Consumer behavior / By Leon G. Schiffman and Leslie Lazar Kanuk - 8th ed. Low Price Edition - New Delhi : Pearson Education , 2004. - xxii, 587p. ; PB : 25.5 cm

8129701979


Consumer Behavior
Consumer Research
Consumer as an Individual
Consumer in their Social and Cultural Settings
The Consumer Decision making Process

658.8342 / SCHL