Koha online catalog › Details for: New strategic brand management : creating and sustaining brand equity long term /

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New strategic brand management : creating and sustaining brand equity long term / By Jean Noel Kapferer.

Material type: Text

TextLanguage: English Publisher: New Delhi : Kogan Page , 2009Edition: 4th edDescription: xv, 560p. ; 24.5 cmISBN: 9788175544406Subject(s): Financial valuation and accounting for brands

DDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MCA	658.827 KAPJ (Browse shelf)	Available	MCA02206
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Available	MBA07760
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Available	MBA07761
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Available	MBA07762
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Available	MBA07763
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Available	MBA07764
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Available	MBA07765
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf)	Reference Book	MBA05926

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