Normal view MARC view ISBD view

New strategic brand management : creating and sustaining brand equity long term /

Kapferer, Jean Noel.

New strategic brand management : creating and sustaining brand equity long term / By Jean Noel Kapferer. - 4th ed. - New Delhi : Kogan Page , 2009 - xv, 560p. ; 24.5 cm.

ISBN: 9788175544406

Subjects--Topical Terms:
Financial valuation and accounting for brands
Handling name changes and brand transfer

Dewey Class. No.: 658.827 / KAPJ

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)