| 000 -LEADER |
|---|
| fixed length control field |
01226nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221014114724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221011b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789327263398 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
SONM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sontakki C N |
| 9 (RLIN) |
59430 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| Remainder of title |
: In The Indian Background |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Kalyani Publishers |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
835p. |
| Other physical details |
PB |
| Dimensions |
24x18cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
General |
| Price type code |
4532 |
| Price amount |
₹360.00 |
| Currency code |
₹ |
| Unit of pricing |
₹450.00 |
| Price note |
20% |
| Price effective from |
29/09/2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Management |
| Topical term or geographic name entry element |
Marketing Management |
| 9 (RLIN) |
59431 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
