Sontakki C N
Marketing Management : In The Indian Background - New Delhi Kalyani Publishers 2021 - 835p. PB 24x18cm.
Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing.
9789327263398
Marketing Management
658.8 / SONM
Marketing Management : In The Indian Background - New Delhi Kalyani Publishers 2021 - 835p. PB 24x18cm.
Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing.
9789327263398
Marketing Management
658.8 / SONM
