000 01817nam a22002297a 4500
005 20230324112311.0
008 220909b ||||| |||| 00| 0 eng d
020 _a9781111835026
040 _cAL
041 _aeng
082 _223
100 _aSusan Tyler Eastman
245 _aMedia programming
_bstrategies and practices
250 _a9th ed.
260 _aAustralia
_bWadsworth Cengage Learning
300 _axii,484p.
365 _2General
520 _aCurrent, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices
650 _2Television
_a Public performances
700 _aFerguson, Douglas A
942 _2ddc
999 _c224540