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1.
Business market management:understanding creating and delivering value Ed 3

by ANDERSON (James C) | NARUS (James A).

Edition: Material type: Text Text Language: English Publisher: Noida Pearson 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ANDB (1).

2.
Business to Business (B2B) Marketing: South Asian perspective Ed 11

by HUTT (Michael D) | SHARMA (Dheeraj).

Edition: Material type: Text Text Language: English Publisher: New Delhi Cengage learning 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HUTM (1).

3.
Strategic brand management for B2B markets: a road map for organizational transformation

by SARIN (Sharad).

Material type: Text Text Language: English Publisher: New Delhi Response Books 2010Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 SARS (1).

4.
B2B marketing : text and cases / By Krishna K Havaldar and Shailendra Dasari.

by Havaldar, Krishna K | Dasari, Shailendra.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai ; McGraw Hill Education , 2021Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 HAVK (1).


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