Strategic marketing : creating competitive advantage / By Douglas West, John Ford and Essam Ibrahim. by West, Douglas | Ford, John | Ibrahim, Essam.
Edition: 2nd ed. South Asia EditionMaterial type: 
Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Oxford University Press , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 WESD (5). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.802 WESD (1).
