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1.
Marketing strategy: a decision focused approach Ed 5

by WALKER (Orville C) | MULLINS (John W).

Edition: Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 WALM (1).

2.
Marketing management: a south asian perspective Ed 14

by KOTLER (Philip) | KELLER (Kevin Lane).

Edition: Material type: Text Text Language: English Publisher: Delhi Pearson 2014Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (4). Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTM (1).

3.
Principles of marketing: a south asian perspective Ed 13

by KOTLER (Philip) | AGNIHOTRI (Prafulla Y).

Edition: Material type: Text Text Language: English Publisher: Delhi Pearson 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (4). Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTP (1).

4.
Marketing management: a South Asian perspective Ed 13

by KOTLER (Philip) | KELLER (Kevin Lane).

Edition: Material type: Text Text Language: English Publisher: New Delhi Pearson Prentice Hall 2009Availability: Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTM (1). :

5.
Strategic brand management for B2B markets: a road map for organizational transformation

by SARIN (Sharad).

Material type: Text Text Language: English Publisher: New Delhi Response Books 2010Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 SARS (1).

6.
Marketing management: A relationship marketing perspective

by CRANFIELD SCHOOL OF MANAGEMENT.

Material type: Text Text Language: English Publisher: London Macmillan Press Ltd 2010Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 CRAM (1).

7.
Retail management: a global perspective text and cases

by SINGH (Harjit).

Material type: Text Text Language: English Publisher: New Delhi S. Chand & Co. Ltd. 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.87 SINR (1).

8.
How to turn your business into the next global brand Creating and managing a franchised network

by DUCKETT (Brian) | MONAGHAN (Paul).

Material type: Text Text Language: English Publisher: ND Rupa Publications India 2010Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8708 DUCH (1).

9.
How to write a marketing plan Rev Ed 3

by WESTWOOD (John).

Edition: Material type: Text Text Language: English Publisher: London Kogan Page 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 WESH (1).

10.
Marketing: a critical textbook

by ELLIS (Nick) | FITCHETT (James).

Material type: Text Text Language: English Publisher: New Delhi Sage Publications India Pvt. Limited. 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ELLM (1).

11.
Facebook marketing: an hour a day Ed 2

by TREADAWAY (Chris) | SMITH (Mari).

Edition: Material type: Text Text Language: English Publisher: Canada John Wiley and Sons 2012Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.872 TREF (1).

12.
Marketing management: a south asian perspective / By Philip Kotler...[et.al.].

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (12).

13.
Social media marketing: all in one for dummies all in one for dummies / By Jan Zimmerman and Deborah Ng.

by Zimmerman, Jan | Ng Deborah.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Wiley India Pvt Ltd , 2017Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 ZIMJ (3).

14.
Dynamics of entrepreneurial development and management / By Vasant Desai

by Desai, Vasant.

Edition: 4th ed. Revised EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Himalaya Publishing House , 2005Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 338.04 DESV (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 338.04 DESV (1).

15.
Managing Indian brands : marketing concepts and strategies / By S Ramesh Kumar.

by Kumar, S Ramesh.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Vikas Publishing House , 2003Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 KUMS (5). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.827 KUMS (1).

16.
Entrepreneurship : strategies and resources / By Marc J. Dollinger

by Dollinger, Marc J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: USA : Prentice Hall , 2003Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 338.04 DOLM (1).

17.
Entrepreneurship development small business enterprises / By Poornima M Charantimath.

by Charantimath, Poornima M.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 338.04 CHAP (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 338.04 CHAP (1).

18.
Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Prentice Hall India , 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 KELK (8).

19.
Dynamics of entrepreneurial development and management / By Vasant Desai

by Desai, Vasant.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Himalaya Publishing House , 2010Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 338.04 DESV (3).

20.
Social marketing in India / By Sameer Deshpande and Nancy R. Lee.

by Deshpande, Sameer | Lee, Nancy R.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Sage Publications , 2013Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 DESS (24). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.802 DESS (1). Checked out (1).


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