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41.
Marketing management: analysis, planning, implementation and control. Ed 7.

by KOTLER (Philip).

Edition: Material type: Text Text Publisher: New Delhi. Prentice-Hall of India Private Limited 1992Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

42.
Marketing research principles applications and cases.

by SHARMA (D D).

Edition: Material type: Text Text Publisher: New Delhi. Sultan Chand & Sons 1988Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 SHAM (1).

43.
Multinational business operations: marketing management V3

by SETHI (S Prakash) | SHETH (Jagdish N).

Material type: Text Text Publisher: California. GoodYear Publishing Company, INC. 1973Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658 SETM (1).

44.
Text book of marketing.

by AMARCHAND (D) and VARADHARAJAN (B).

Material type: Text Text Publisher: New Delhi. Konark Publishers Pvt Ltd., 1989Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 AMAT (1).

45.
Marketing management: concepts cases challenges and trends Ed 2

by GOVINDARAJAN (M).

Material type: Text Text Language: English Publisher: Delhi PHI Learning Pvt. Ltd. 2015Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 GOVM (1).

46.
Marketing and sales management. Ed 1.

by ACHARYA (B K) and GOVEKAR (P B).

Edition: Material type: Text Text Publisher: Delhi. Himalaya Publishing House 1985Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ACHM (1).

47.
Consumer behaviour.

by BENNETT (Peter D) and KASSARJIAN (Harold H).

Material type: Text Text Publisher: New Delhi. Prentice Hall., 1988Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8342 BENC (1).

48.
Modern marketing: A manual of marketing salesmanship and advertising. Ed 2.

by SHERLEKAR (S A).

Edition: Material type: Text Text Publisher: Delhi. Himalaya Publishing House 1988Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (1).

49.
Marketing management in a developing economy.

by SRIVASTAVA (P K).

Material type: Text Text Publisher: New Delhi. Sterling Publishers., 1991Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SRIM (1).

50.
Principles of marketing and salesmanship

by SINHA (J C).

Edition: 16Material type: Text Text Language: English Publisher: New Delhi. R Chand & Co., 1989Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SINP (2). Withdrawn (1).

51.
Marketing.

by NAIR (N Rajan).

Material type: Text Text Language: English Publisher: New Delhi. Sultan Chand & Sons 1990Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 NAIM (3).

52.
Marketing and sales management.

by BALAN (K R) and RAYUDU (C S).

Material type: Text Text Publisher: New Delhi. Sterling Publishers Pvt Ltd., 1991Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BALM (1).

53.
Modern marketing management. Ed 7.

by DAVAR (Rustom S) and others.

Edition: Material type: Text Text Publisher: New Delhi. Universal Book Stall., 1991Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 DAVM (2).

54.
Marketing research text and cases.

by BERI (G C).

Material type: Text Text Publisher: New Delhi. T M H 1990Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 BERM (3).

55.
Successful sales promotion.

by CHOUDHURY (Pran) and others.

Material type: Text Text Publisher: Delhi. Orient Longman., 1992Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 CHOS (2).

56.
Marketing management

by SHERLEKAR (S A) and others.

Edition: 13Material type: Text Text Language: English Publisher: Delhi. Himalaya Publishing House 1992Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEE (2).

57.
Export management.

by WALI (B M) and KALKUNDRIKAR (A B).

Material type: Text Text Publisher: Delhi. Sterling Publishers Pvt Ltd., 1989Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.848 WALE (1).

58.
Marketing research: text, applications and case studies.

by MAJUMDAR (Ramanuj).

Material type: Text Text Publisher: Not Mentioned 1991Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 MAJM (1).

59.
Marketing management. Ed 3.

by MAMORIA (C B) and MAMORIA (S).

Edition: Material type: Text Text Publisher: Allahabad. Kitab mahal 1991Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 MAMM (1).

60.
Marketing management. Ed 4.

by SHERLEKAR (S A).

Edition: Material type: Text Text Publisher: Bombay Himalaya Publishing House 1991Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (1).


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