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121.
Services marketing: people, technology, strategy.

by LOVELOCK (Christopher) and WIRTZ (Jochen).

Material type: Text Text Publisher: Delhi Pearson Education 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 LOVS (1).

122.
Marketing research: an applied orientation

by MALHOTRA (Naresh K).

Edition: 14Material type: Text Text Language: English Publisher: Delhi Pearson Education 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 MALM (1).

123.
Services marketing: integrating customer focus across the firm. Ed.3

by ZEITH (Valarie A) and BITNER (Mary Jo).

Edition: Material type: Text Text Publisher: ND TMH Publishing Co Ld. 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ZEIS (1).

124.
Services marketing. Ed.6

by JHA (S M).

Edition: Material type: Text Text Publisher: Mumbai Himalaya Publishing House 2003Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 JHAS (1).

125.
Ultimate CRM hand book: strategies and concepts for building enduring customer loyalty and profitability.

by FREELAND (John G).

Material type: Text Text Publisher: ND TMH Publishing Co Ld. 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 FREU (1).

126.
International business text and cases

by CHERUNILAM (Francis).

Edition: 3Material type: Text Text Language: English Publisher: ND Prentice-Hall of India Private Limited 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 382 CHEI (2).

127.
Brand segmeantation: seven strategies for effective segmentation.

by KAPOOR (Jagdeep).

Material type: Text Text Publisher: N D Macmillan India Ltd. 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 KAPB (1).

128.
Marketing management. Ed.12.

by KOTLER (Philip) and KELLER (Kevin Lane).

Edition: Material type: Text Text Publisher: N D Pearson Education 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

129.
Marketing management. Ed.13.

by SHERLEKAR (S A).

Edition: Material type: Text Text Publisher: Mumbai Himalaya Publishing House 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (1).

130.
Marketing management. Ed.12.

by KOTLER (Philip) and KELLER (Kevin Lane).

Edition: Material type: Text Text Publisher: New Delhi Prentice-Hall of India Private Limited 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

131.
Rural marketing: Indian perspective.

by SINGH (Awadhesh Kumar) and PANDEY (Satyaprakash).

Material type: Text Text Publisher: New Delhi New Age International (P) Limited, Publishers 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SINR (1).

132.
Measuring customer satisfaction.

by GERSON (Richard F).

Material type: Text Text Publisher: N D Viva Books Private Ltd 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 GERM (1).

133.
Customer relationship management: strategic perspective.

by SHAINESH (G) and SHETH (Jagdish N).

Material type: Text Text Publisher: N D Macmillan India Ltd. 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 SHAC (1).

134.
Legal aspects of marketing in India.

by SOPLE (V V).

Material type: Text Text Publisher: New Delhi New Age International (P) Limited Publishers 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 346.065 SOPL (1).

135.
Modern marketing management.

by GOVINDARAJAN (M).

Material type: Text Text Publisher: New Delhi Narosa Publishing House 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 GOVM (1).

136.
Modern Marketing.

by MAMORIA (G B) and MULLA (N I).

Material type: Text Text Publisher: Allahabad Kitab mahal 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 MAMM (1).

137.
Modern marketing. (for BCom Part-I).

by SONTAKKI (C N).

Material type: Text Text Publisher: Ludhiana Kalyani Publishers 2001Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SONM (1).

138.
Essentials of marketing: a global managerial approach.

by PERREAULT (William D) and MCCARTHY (E Jerome).

Material type: Text Text Publisher: Boston Irwing McGraw-Hill 2000Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 PERE (1).

139.
Fundamentals of marketing management.

by ICFAI.

Material type: Text Text Publisher: Hyderabad ICFAI Center for Management Research 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ICFF (2).

140.
Fundamentals of marketing management: workbook

by ICFAI.

Material type: Text Text Language: English Publisher: Hyderabad ICFAI Center for Management Research 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ICFF (2).


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