Principles of marketing / By Philip Kotler and Gary Armstrong.
By: Kotler, Philip
Contributor(s): Armstrong, GaryMaterial type: 
TextLanguage: English Publisher: New Delhi : Prentice Hall of India PVt Ltd , 2005Edition: 10th edDescription: 689p. ;I-19 ; 28 cmISBN: 8129702010Subject(s): Developing marketing opportunities and strategies | Pricing considerations and approaches | Creating competitive advantageDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.8 KOTP (Browse shelf) | Available | MBA02274 | ||
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.8 KOTP (Browse shelf) | Available | MBA01957 | ||
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.8 KOTP (Browse shelf) | Available | MBA01958 |
Total holds: 0
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