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Essentials of marketing research / By William G Zikmund and Barry J Babin

by Zikmund, William G | Babin, Barry J.

Edition: 3rd ed. : India EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi: Cengage Learning India Pvt Ltd., 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.83 ZIKW (1).

2.
Exploring marketing research / By William G Zikmund

by Zikmund, William G.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : Thomson south western, 2003Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.83 ZIKW (1).


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