Services Marketing : operation, management and strategy / By Kenneth E. Clow and David L. Kurtz. by Clow, Kenneth E | Kurtz, David L.
Edition: 2nd ed.Material type: 
Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Biztantra , 2003Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.804 CLOK (20). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.804 CLOK (1).
