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	1.	Marketing management in the Indian background by SONTAKKI (C N). Material type: Text Language: English Publisher: Ludhiana Kalyani Publishers 2008Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SONM (2). Place hold Add to cart (remove)
	2.	Services marketing: integrating customer focus across the firm Ed 4 by ZEITHAML (Valarie A) \| BITNER (Mary Jo). Edition: Material type: Text Language: English Publisher: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2008Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ZEIS (1). Place hold Add to cart (remove)
	3.	Knowledge based marketing: the twenty first century competitive edge by CHASTON (Ian). Material type: Text Language: English Publisher: New Delhi Response Books 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 CHAK (1). Place hold Add to cart (remove)
	4.	Brand success: how the worlds top 100 brands thrive and survive by HAIG (Matt). Material type: Text Language: English Publisher: London Kogan Page 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 HAIB (1). Place hold Add to cart (remove)
	5.	Marketing management:in the Indian back ground by SONTAKKI (C N). Material type: Text Language: English Publisher: Ludhiana Kalyani Publishers 2011Availability: Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 SONM (1). : Add to cart (remove)
	6.	How to turn your business into the next global brand Creating and managing a franchised network by DUCKETT (Brian) \| MONAGHAN (Paul). Material type: Text Language: English Publisher: ND Rupa Publications India 2010Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8708 DUCH (1). Place hold Add to cart (remove)
	7.	Market makers: how retailers are reshaping the global economy by HAMILTON (Gary G) \| PETROVIC (Misha). Material type: Text Language: English Publisher: New York Oxford Universtiy Press 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HAMM (1). Place hold Add to cart (remove)
	8.	Case studies in marketing: the Indian context Ed 5 by SRINIVASAN (R). Edition: Material type: Text Language: English Publisher: New Delhi PHI Learning Pvt. Ltd. 2012Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SRIC (1). Place hold Add to cart (remove)
	9.	Customer relationship management Perspectives from the market place by KNOX (Simon) \| MAKLAN (Stan). Material type: Text Language: English Publisher: London Routledge 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 KNOC (1). Place hold Add to cart (remove)

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