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1.
Marketing management

by SHERLEKAR (S A) and others.

Edition: 13Material type: Text Text Language: English Publisher: Delhi. Himalaya Publishing House 1992Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEE (2).

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2.
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Managing and marketing of financial services Ed 2

by INDIAN INSTITUTE OF BANKING AND FINANCE.

Edition: Material type: Text Text Language: English Publisher: New Delhi Taxmann Publications (P.) Ltd 2007Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 INDM (1).

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3.
Principles of marketing: a south asian perspective Ed 13

by KOTLER (Philip) | AGNIHOTRI (Prafulla Y).

Edition: Material type: Text Text Language: English Publisher: Delhi Pearson 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (4). Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTP (1).

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4.
Principles and practice of bank management Rev Ed 2

by RAO (P Subba) | KHANNA (P K).

Edition: Material type: Text Text Language: English Publisher: Mumbai Himalaya Publishing House 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 332.1068 RAOP (1).

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5.
Fundamentas of marketing

by NAYAK (Atul).

Material type: Text Text Language: English Publisher: New Delhi Excel Books 2008Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 NAYF (1).

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6.
Marketing of services

by HOFFMAN (K Douglas) | BATESON (John E G).

Material type: Text Text Language: English Publisher: New Delhi Cengage learning 2008Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HOFM (1).

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7.
Oxford handbook of strategic sales and sales management

by CRAVENS (David W) | MEUNIER FITZHUGH (Kenneth Le).

Material type: Text Text Language: English Publisher: New York Oxford University Press 2011Availability: Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 CRAO (1). :

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8.
Zen of social media marketing An easier way to build credibility generate buzz and increase revenue

by KABANI ( Shama).

Material type: Text Text Language: English Publisher: - 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.872 KABZ (1).

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9.
Fundamentals of customer relationship management

by CHOUDHARY (Vikas).

Material type: Text Text Language: English Publisher: New Delhi Anmol Publications Pvt. Ltd. 2014Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 CHOF (1).

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10.
Organization and management / By R D Agarwal.

by Agarwal, R D.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 1982Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658 AGAR (2).

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11.
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Business organisation and management

by M C Shukla | SHUKLA (M C).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi S Chand & Company Ltd 1978Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658 SHUB (1).

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