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1.
Handbook on marketing awareness.

by GUPTA (N K).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Bangalore IBC Academy 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.802 GUPH (1).

2.
Consumer behavior and marketing action Ed 6

by ASSAEL (Henry).

Edition: 6Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning 2011Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 ASSC (2).

3.
Consumer behavior Ed 10

by SCHIFFMAN (Leon G);KANUK (Leslie Lazar);KUMAR (Ramesh S);WISENBLIT (Jodseph).

Edition: 10Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Pearson 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 SCHC (2).

4.
Consumer behavior: text and cases Ed 2

by KAZMI (S H H);AKHTAR (Jamal).

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Excel Books 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 KAZC (1).

5.
Consumer behavior: building marketing stratergy Ed 12

by HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit).

Edition: 12Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi McGrawhill Education 2014Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 HAWC (2).

6.
Cooperative marketing in India and Abroad

by SINGH (L P).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Himalaya Publishing House 2000Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8 SINC (1).

7.
Marketing communications : integrating offline and online with social media Ed 5

by SMITH (P R);ZOOK (ZE).

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London Kogan Page Ltd 2011Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.802 ZOOM (1).

8.
Conversation company boost your business through culture people and social media

by BELLEGAHEM (Steven Van).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London Kongan Page 2012Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.802 BELC (1).

9.
Foundations of applied mathematics

by GREENBERG (Michael D).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Dover publications 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 519 GREF (1).

10.
E-Commerce an india perspective

by JOSEPH (P T).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi PHI Learning Pvt Ltd 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 JOSE (1).

11.
E-Commerce: strategy technologies and applications

by WHITELEY (David).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi McGrawhill Education 2014Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 WHIE (1).

12.
E-Business 2.0: roadmap for success Ed 2

by Kalakota (Ravi);ROBINSON (Marcia).

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Pearson 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.84 KALE (1).

13.
Electronic commerce: a managers guide

by KALAKATA (Ravi);WHINSTON (Andrew B ).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Pearson 2009Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 KALE (1).

14.
Electronic commerce: Framework technologies and applications Ed 4

by BHASKER (Bharat).

Edition: 4Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi McGrawhill Education 2014Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 BHAE (1).

15.
E-commerce: the cutting edge of business Ed 2

by Bajaj( Kamlesh K);NAG (Debjani ).

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Tata McGraw-hill 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 BAJE (1).

16.
Ultimate question 2.0: how net promoter companies thrive in a customer driven world

by REICHHELD (Fred);MARKEY (Rob).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 REIU (2).

17.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

by KIM (Chan W);MOUBORGNE (Renee).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2015Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.802 KIMB (3).

18.
Better Mousetrap: brand invention in a media democracy

by PONT (Simon).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Kogan Page Ltd 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.827 PONB (1).

19.
Future of branding

by SRIVASTAVA (Rajendra K);THOMAS (Gregory Metz).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Sage Publications 2016Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.827 SRIF (2).

20.
Social media marketing Ed 2

by TUTEN (Tracy L);SOLOMON (Michael R).

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Sage Publications 2015Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 TUTS (2).


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