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81.
Principles of marketing. Ed 9.

by KOTLER (Philip) and ARMSTRONG (Gary).

Edition: Material type: Text Text Publisher: New Delhi. Prentice-Hall of India Private Limited 2001Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (1).

82.
New age marketing.

by RAJASHEKAR (N).

Material type: Text Text Publisher: Hyderabad. Institute of Chartered Financial Analysis of India., 2001Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 RAJN (1).

83.
Cases in marketing management. Ed 1.

by EXCEL BOOKS.

Edition: Material type: Text Text Publisher: New Delhi. Amexcel Publishers Pvt. Ltd. 2000Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 EXEC (1).

84.
Brand management. Ed 1.

by VARMA (Harsh V).

Edition: Material type: Text Text Publisher: New Delhi. Excel Books 2002Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 VERB (1).

85.
Marketing: a managerial introduction.

by GANDHI (J C).

Material type: Text Text Language: English Publisher: New Delhi. Tata McGraw-Hill Publishing Company Ltd. 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 GANM (8).

86.
Marketing management.

by SHERLEKAR (S A).

Material type: Text Text Language: Eng Publisher: Delhi Himalaya Publishing House 2003Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (2).

87.
Marketing research.

by PATI (Debashis).

Material type: Text Text Publisher: Hyderabad Universities Press 2002Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 PATM (1).

88.
Marketing. Ed 7.

by NAIR (N Rajan) and NAIR (Sanjith R).

Edition: Material type: Text Text Publisher: New Delhi. Sultan Chand & Sons 2003Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 NAIM (2).

89.
Services marketing: people, technology, strategy.

by LOVELOCK (Christopher) and WIRTZ (Jochen).

Material type: Text Text Publisher: Delhi Pearson Education 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 LOVS (1).

90.
Marketing research: an applied orientation

by MALHOTRA (Naresh K).

Edition: 14Material type: Text Text Language: English Publisher: Delhi Pearson Education 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 MALM (1).

91.
Services marketing: integrating customer focus across the firm. Ed.3

by ZEITH (Valarie A) and BITNER (Mary Jo).

Edition: Material type: Text Text Publisher: ND TMH Publishing Co Ld. 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ZEIS (1).

92.
Services marketing. Ed.6

by JHA (S M).

Edition: Material type: Text Text Publisher: Mumbai Himalaya Publishing House 2003Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 JHAS (1).

93.
Ultimate CRM hand book: strategies and concepts for building enduring customer loyalty and profitability.

by FREELAND (John G).

Material type: Text Text Publisher: ND TMH Publishing Co Ld. 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 FREU (1).

94.
Brand segmeantation: seven strategies for effective segmentation.

by KAPOOR (Jagdeep).

Material type: Text Text Publisher: N D Macmillan India Ltd. 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 KAPB (1).

95.
Marketing management. Ed.12.

by KOTLER (Philip) and KELLER (Kevin Lane).

Edition: Material type: Text Text Publisher: N D Pearson Education 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

96.
Marketing management. Ed.13.

by SHERLEKAR (S A).

Edition: Material type: Text Text Publisher: Mumbai Himalaya Publishing House 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (1).

97.
Marketing management. Ed.12.

by KOTLER (Philip) and KELLER (Kevin Lane).

Edition: Material type: Text Text Publisher: New Delhi Prentice-Hall of India Private Limited 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

98.
Rural marketing: Indian perspective.

by SINGH (Awadhesh Kumar) and PANDEY (Satyaprakash).

Material type: Text Text Publisher: New Delhi New Age International (P) Limited, Publishers 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SINR (1).

99.
Measuring customer satisfaction.

by GERSON (Richard F).

Material type: Text Text Publisher: N D Viva Books Private Ltd 2005Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 GERM (1).

100.
Customer relationship management: strategic perspective.

by SHAINESH (G) and SHETH (Jagdish N).

Material type: Text Text Publisher: N D Macmillan India Ltd. 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 SHAC (1).


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