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61.
Marketing management.

by SHERLEKAR (S A).

Edition: 16Material type: Text Text Language: Eng Publisher: Mubai Himalaya Publishing House 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (3).

62.
Fundamentals of marketing. Ed 8.

by STANTON (William J) and FUTRELL (Charles).

Edition: Material type: Text Text Publisher: New York. McGraw Hill Book Co. 1987Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 STAF (1).

63.
Fundamentals of marketing.Ed 10.

by STANTON (William J) and Others.

Edition: Material type: Text Text Publisher: New York McGraw Hill 1964Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 STAF (1).

64.
Principles of marketing. Ed 8.

by KOTLER (Philip) and ARMSTRONG (Gary).

Edition: Material type: Text Text Publisher: New Delhi. Prentice-Hall of India Private Limited 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (1).

65.
Marketing management.

by BASAVA (K D).

Material type: Text Text Language: English Publisher: Hubli. Vidya Vahini Prakashana., 1998Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BASM (2).

66.
Marketing management. Millennium Ed.

by KOTLER (Philip).

Material type: Text Text Publisher: New Delhi. Prentice-Hall of India Private Limited 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (2).

67.
Modern marketing research.

by MISHRA (M N).

Material type: Text Text Publisher: Delhi. Himalaya Publishing House 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 MISM (2).

68.
Handbook of marketing management.

by BOSE (Biplab S).

Edition: Material type: Text Text Publisher: Delhi. Himalaya Publishing House 1998Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BOSH (2).

69.
Marketing Management.

by RAMAN (B S).

Material type: Text Text Language: English Publisher: Mangalore. United Publishers., 2000Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 RAMM (9).

70.
Brand positioning stratagies for competitive advantage.

by SENGUPTA (Subroto).

Material type: Text Text Publisher: New Delhi. T M H 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 SENB (1).

71.
Marketing management: cases and concepts.

by DHOLAKIA (Nikhilesh) and others.

Material type: Text Text Publisher: Delhi. Macmillan India Ltd. 1997Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 DHOM (1).

72.
Marketing plans with a winning edge.

by HATTON (Angela).

Material type: Text Text Publisher: Delhi. Macmillan India Ltd. 1995Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HATM (1).

73.
Marketing management.milennium Ed.

by KOTLER (Philip).

Material type: Text Text Publisher: ND Prentice-Hall of India Private Limited 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

74.
Marketing:an introductory text.

by BAKER (Michael J).

Edition: Material type: Text Text Publisher: London Macmillan Press Ltd 1996Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BAKM (1).

75.
Marketing strategy and management

by BAKER (Michael J).

Edition: Material type: Text Text Publisher: London Macmillan Press Ltd 2000Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BAKM (1).

76.
Sales management: theory and practice

by DONALDSON (Bill).

Edition: Material type: Text Text Publisher: London Macmillan Press Ltd 1998Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.81 DONS (1).

77.
International marketing.

by TERPSTRA (Vern) and SARATHY (Ravi).

Edition: Material type: Text Text Publisher: New Delhi. Harcourt College Publishers., 2000Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.848 TERI (1).

78.
Mastering customer relations.

by CARTWRIGHT (Roger I).

Material type: Text Text Publisher: London Macmillan Press Ltd 2000Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.812 CARM (1).

79.
Strategic marketing:a guide for developing sustainable competitive advantage.

by XAVIER (M J).

Material type: Text Text Publisher: N D Response Books 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 XAVS (1).

80.
Twentyfour brand mantras: finding a place in the minds and hearts of consumers.

by KAPOOR (Jagdeep).

Material type: Text Text Publisher: New Delhi. Response Books., 2001Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 KAPT (1).


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