Marketing research / By David A. Aaker, V. Kumar and George S. Day.
By: Aaker, David A
Contributor(s): Kumar, V | Day, George SMaterial type: 
TextLanguage: English Publisher: New York : John Wiley & sons , 2001Edition: 7th edDescription: xvi, 751p. ; 24 cmISBN: 9971513897Subject(s): Multidimensional scaling and conjoint analysis | Correlation analysis and regression analysisDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.83 AAKD (Browse shelf) | Available | MBA04290 | ||
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.83 AAKD (Browse shelf) | Reference Book | MBA03340 |
Total holds: 0
There are no comments on this title.