Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker. by Batra, Rajeev | Myers, john G | Aaker, David A.
Edition: 5th ed.Material type: 
Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: South Asia : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 BATR (2). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 659.1 BATR (1).
