Advertising management / By Rajeev Batra ...[et.al.]
By: Batra, Rajeev
Contributor(s): Aaker, David A | Myers, John G | Swaminathan, FredaMaterial type: 
TextPublisher: Chennai : Pearson Education , 2023Edition: 5th edDescription: xvi,540 p.; PB 26 cmISBN: 9789356065130Subject(s): Advertising planning and decision making | Setting advertising objectives | | Brand equity image and personalityDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 659.1 BATR (Browse shelf) | Checked out | 05/02/2024 | MBA14658 |
Total holds: 0
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