Cultural side of innovation : adding values / By Dany Jacobs.
Material type: TextLanguage: English Publisher: NewYork : Routledge , 2017Edition: 1st ed. Special Indian EditionDescription: xviii,214p. PB 22.5 cmISBN: 978113886291Subject(s): New products | Diffusion of innovations | Consumer BehaviourDDC classification: 658.4063Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | St Aloysius Institute of Management & Information Technology | MBA | 658.4063 JACD (Browse shelf) | Available | MBA14560 |
Total holds: 0
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