Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew.
By: Andrews, Tim G
Contributor(s): Chew, WilsonMaterial type: 
TextPublisher: London ; New York , Routledge, Taylor & Francis Group, 2017Edition: 1st edDescription: xi, 225 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415549844Subject(s): Marketing -- Asia | Branding (Marketing) -- Asia | Brand name products -- Asia -- ManagementAdditional physical formats: Online version:: Building brands in AsiaDDC classification: 658.827 LOC classification: HF5415.12.A8 | A53 2017
Contents:
Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.827 ANDT (Browse shelf) | Available | MBA14323 |
Total holds: 0
Includes bibliographical references (pages 207-213) and index.
Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services.
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