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1.
Marketing management: a south asian perspective / By Philip Kotler...[et.al.].

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (12).

2.
Fortune at the bottom of the pyramid : eradicating poverty through profits / By C. K. Prahalad.

by Prahalad, C K.

Edition: 5th ed. Revised and updated 5th anniversary editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2013Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 PRAC (11).


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