Marketing research / By Alvin C. Burns, Ann Veeck and Ronald F. Bush.
Material type: TextLanguage: English Publisher: New Delhi : Pearson Education , 2009Edition: 8th edDescription: 489p. ; 24 cmISBN: 9789332584679Subject(s): Marketing research process and defining the problem and research objectives | Qualitative research techniquesDDC classification: 658.83Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | St Aloysius Institute of Management & Information Technology | MBA | 658.83 BURA (Browse shelf) | Available | MBA13086 |
Total holds: 0
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