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1.
Fundamentals of digital marketing ed 2

by BHATIA (Puneet Singh).

Edition: Material type: Text Text Language: English Publisher: Noida Pearson 2020Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.872 BHAF (1).

2.
Services marketing: people, technology, strategy.

by LOVELOCK (Christopher) and WIRTZ (Jochen).

Material type: Text Text Publisher: Delhi Pearson Education 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 LOVS (1).

3.
Marketing research: an applied orientation

by MALHOTRA (Naresh K).

Edition: 14Material type: Text Text Language: English Publisher: Delhi Pearson Education 2004Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.83 MALM (1).

4.
Marketing management. Ed.12.

by KOTLER (Philip) and KELLER (Kevin Lane).

Edition: Material type: Text Text Publisher: N D Pearson Education 2006Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

5.
Marketing management: a south asian perspective Ed 14

by KOTLER (Philip) | KELLER (Kevin Lane).

Edition: Material type: Text Text Language: English Publisher: Delhi Pearson 2014Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (4). Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTM (1).

6.
Principles of marketing: a south asian perspective Ed 13

by KOTLER (Philip) | AGNIHOTRI (Prafulla Y).

Edition: Material type: Text Text Language: English Publisher: Delhi Pearson 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (4). Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTP (1).

7.
Case studies in marketing management

by SINGH (Ramendra) Ed.

Material type: Text Text Language: English Publisher: Delhi Pearson 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SINC (1).

8.
Rural marketing: text and cases

by KRISHNAMACHARYULU (C S G) | RAMAKRISHNAN (Lalitha).

Edition: 2Material type: Text Text Language: English Publisher: Noida Pearson 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KRIR (5).

9.
Business market management:understanding creating and delivering value Ed 3

by ANDERSON (James C) | NARUS (James A).

Edition: Material type: Text Text Language: English Publisher: Noida Pearson 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 ANDB (1).

10.
Marketing management Ed 15

by KOTLER (Philip) | KELLER (Kevin Lane).

Edition: Material type: Text Text Language: English Publisher: UP Pearson 2020Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTM (1).

11.
Marketing management: Indian cases

by Gupta (Prachi) | AGGARWAL (Ashita).

Material type: Text Text Language: English Publisher: UP Pearson 2020Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 GUPM (1).

12.
Digital marketing analytics: making sense of consumer data in a digital world Ed 2

by HEMANN (Chuck) | BURBARY (Ken).

Edition: Material type: Text Text Language: English Publisher: Chennai Pearson 2019Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.872 HEMD (1).

13.
Global marketing management Ed 7

by KEEGAN (Warren J).

Edition: Material type: Text Text Language: English Publisher: ND Pearson Prentice Hall 2009Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KEEG (1).

14.
Marketing management: a South Asian perspective Ed 13

by KOTLER (Philip) | KELLER (Kevin Lane).

Edition: Material type: Text Text Language: English Publisher: New Delhi Pearson Prentice Hall 2009Availability: Items available for reference: St Aloysius College (Autonomous) Reference BookCall number: 658.8 KOTM (1). :

15.
Consumer behavior Ed 10

by SCHIFFMAN (Leon G);KANUK (Leslie Lazar);KUMAR (Ramesh S);WISENBLIT (Jodseph).

Edition: 10Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Pearson 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 SCHC (2).

16.
E-Business 2.0: roadmap for success Ed 2

by Kalakota (Ravi);ROBINSON (Marcia).

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Pearson 2013Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.84 KALE (1).

17.
Electronic commerce: a managers guide

by KALAKATA (Ravi);WHINSTON (Andrew B ).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Pearson 2009Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.872 KALE (1).

18.
Consumer behavior: buying having and being Ed 11

by SOLOMON (Michael R).

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Chennai Pearson 2015Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 SOLC (1).

19.
Entrepreneurship development small business enterprises / By Poornima M Charantimath.

by Charantimath, Poornima M.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 338.04 CHAP (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 338.04 CHAP (1).

20.
Rural marketing: text and cases / By C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan.

by Krishnamacharyulu, C S G | Ramakrishnan,Lalitha.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 KRIC (4).


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