Principles of Marketing / By Philip Kotler...[et.al.].
Material type: TextPublisher: Noida, Uttar Pradesh ; Pearson India Education Services Pvt.Ltd , 2023Edition: 19th edDescription: xxiv, 736p. ; PB : 27.2 cmISBN: 9789357055215Subject(s): Defining Marketing and the Marketing Process | Understanding the Marketplace and Consumer Value | Designing a customer Value-Driven Strategy and Mix | Extending MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | St Aloysius Institute of Management & Information Technology | MBA | 658.8 KOTP (Browse shelf) | Available | MBA14689 |
Total holds: 0
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