Marketing Management / By Rajan Saxena
By: Saxena, Rajan
Material type: 
TextPublisher: Chennai : Mcgraw Hill Education (India) Private Limited , 2022Edition: 6th edDescription: xxv, 746p. ; PB : 24 cmISBN: 9789389538335Subject(s): The Marketing Environment | Assembling the Marketing Toolbox | Creating Customer Value | Communication and Deliverance of Customer Value | Creating Sustainable Competitive Value and Growth | Broadening HorizonsDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.8 SAXR (Browse shelf) | Available | MBA14728 |
Total holds: 0
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