Consumer Behaviour : Text and cases
By: Sahni N K
Contributor(s): Gupta, MeenuMaterial type: 
TextLanguage: English Publisher: New Delhi Kalyani Publishers 2022Description: 537p. PB 24x18cmISBN: 9789353590550Subject(s): Marketing ManagementDDC classification: 658.8342 Summary: Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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St Aloysius College PG Library | M Com | 658.8342 SAHC (Browse shelf) | Available | PG024037 |
Total holds: 0
Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour.
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