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	1.	Advertising and promotions:an integrated brand approach Ed 6 by SEMENIK (Richard J) \| ALLEN (Chris T). Edition: Material type: Text Language: English Publisher: New Delhi Cengage learning 2012Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 SEMA (1). Place hold Add to cart (remove)
	2.	Advertising management : with integrated brand promotion / By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik. by Oguinn, Thomas C \| Allen, Chris T \| Semenik, Richard J. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning , 2011Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 OGUT (6). Place hold Add to cart (remove)