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1.
Advertising and promotions:an integrated brand approach Ed 6

by SEMENIK (Richard J) | ALLEN (Chris T).

Edition: Material type: Text Text Language: English Publisher: New Delhi Cengage learning 2012Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 SEMA (1).

2.
Advertising promotion and other aspects of integrated marketing communications Ed 9

by SHIMP (Terence A) | ANDREWS (J Craig).

Edition: Material type: Text Text Language: English Publisher: Andover Cengage learning 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 SHIA (1).


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