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1.
Advertising and promotions:an integrated brand approach Ed 6

by SEMENIK (Richard J) | ALLEN (Chris T).

Edition: Material type: Text Text Language: English Publisher: New Delhi Cengage learning 2012Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 SEMA (1).

2.
Advertising promotion and other aspects of integrated marketing communications Ed 9

by SHIMP (Terence A) | ANDREWS (J Craig).

Edition: Material type: Text Text Language: English Publisher: Andover Cengage learning 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 SHIA (1).

3.
Business to Business (B2B) Marketing: South Asian perspective Ed 11

by HUTT (Michael D) | SHARMA (Dheeraj).

Edition: Material type: Text Text Language: English Publisher: New Delhi Cengage learning 2013Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HUTM (1).

4.
Marketing of services

by HOFFMAN (K Douglas) | BATESON (John E G).

Material type: Text Text Language: English Publisher: New Delhi Cengage learning 2008Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HOFM (1).

5.
Consumer behaviour and marketing action Ed 6

by ASSAEL (Henry).

Edition: Material type: Text Text Language: English Publisher: Australia Cengage learning 2009Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8342 ASSC (1).

6.
Marketing management Ed 2

by CZINKOTA (Michael R) | KOTABE (Masaaki).

Edition: Material type: Text Text Language: English Publisher: Australia Cengage learning 2009Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 CZIM (1).

7.
Consumer behavior and marketing action Ed 6

by ASSAEL (Henry).

Edition: 6Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning 2011Availability: Items available for loan: St Aloysius College PG LibraryCall number: 658.8342 ASSC (2).

8.
Marketing of services / By K. Douglas Hoffman and John E. G. Bateson.

by Hoffman, K Douglas | Bateson, John E G.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.804 HOFK (8).

9.
Enterprise resource planning / By Ellen F Monk and Bret J Wagner

by Monk, Ellen F | Wagner, Bret J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning India Pvt Ltd , 2011Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.421 MONE (16). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.421 MONE (1).

10.
Internet marketing and e-commerce / By Ward A Hanson and Kirthi Kalyanam.

by Hanson, Ward A | Kalyanam, Kirthi.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning , 2012Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.84 HANW (3). Checked out (1).

11.
Creating a winning e-business / By H Albert Napier...[et.al].

by Napier, H Albert | Rivers, Ollie N | Wagner, Stuart W | Napier, JB.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning India Pvt Ltd , 2011Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 004.694 NAPH (3).

12.
International dimensions of marketing.

by Terpstra, Vern;Russow, Lloyd C.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York South western cengage learning 2000Availability: Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.848 TERV (1). :

13.
Essentials of marketing research / By William G Zikmund and Barry J Babin

by Zikmund, William G | Babin, Barry J.

Edition: 3rd ed. : India EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi: Cengage Learning India Pvt Ltd., 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.83 ZIKW (1).

14.
Business marketing management: B2B. B2B.

by Hutt,Michael D; Speh, Thomas W.

Edition: 9Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning India Pvt Ltd 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 HUTM (1).

15.
Principles of marketing.

by Mcdaniel, Carl;Lamb, Charles W;Hair, Joseph F.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning India Pvt Ltd 2008Availability: Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.8 MCDC (1). :

16.
Marketing strategy: planning implementation and control. Planning implementation and control.

by Jain, Subhash C.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning India Pvt Ltd 2004Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 JAIS (1).

17.
Marketing research: a decision makers tool. A decision makers tool.

by Shao, Alan T; Zhou, Kevin Zheng.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning India Pvt Ltd 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.83 SHAA (1).

18.
Integrated marketing communications.

by Sirgy, M Joseph;Rahtz, Don R.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Australia Cengage Learning India Pvt Ltd 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 SIRM (1).

19.
Customer relationship management / By Roger J. Baran, Robert J. Galka and Daniel P. Strunk.

by Baran, Roger J | Galka, Robert J | Strunk, Daniel P.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning India Pvt Ltd , 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.812 BARR (2).

20.
Marketing strategy: planning implementation and control. Planning implementation and control.

by Jain, Subhash C.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Cengage Learning India Pvt Ltd 2004Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 JAIS (1).


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