Essentials of marketing research / By William G Zikmund and Barry J Babin
By: Zikmund, William G
Contributor(s): Babin, Barry JMaterial type: 
TextLanguage: English Publisher: New Delhi: Cengage Learning India Pvt Ltd., 2009Edition: 3rd ed. : India EditionDescription: xvii, 414p. ; PB : 28 cmISBN: 8131502813Subject(s): Marketing Research | Designing Research Studies | Measurement | Sampling and Statistical Theory | Analysis and Reporting | Comprehensive Cases with Computerized DatabasesDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.83 ZIKW (Browse shelf) | Available | MBA02558 |
Total holds: 0
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