Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza. by Shah, Kruti | Dsouza, Alan.
Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 SHAK (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 659.1 SHAK (1).