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1.
Advertising and integrated marketing communications

by SHAH (Kruti).

Material type: Text Text Language: English Publisher: New Delhi McGraw Hill Education (India) Private Limited 2014Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 659.1 SHAA (5).

2.
Advertising and promotions an IMC perspective

by SHAH (Kruti) | DSOUZA (Alan).

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2009Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 659.1 SHAA (1).

3.
Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza.

by Shah, Kruti | Dsouza, Alan.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 SHAK (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 659.1 SHAK (1).


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