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Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Prentice Hall India , 2008 .Edition: 3rd edDescription: xxi, 692p. ; 24.5 cmISBN:
  • 9780131888593
Subject(s): DDC classification:
  • 658.827 3  KELK
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 KELK (Browse shelf(Opens below)) Reference Book MBA05496
Total holds: 0

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