Strategic brand management : building measuring and managing brand equity /

Keller, Kevin Lane.

Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller. - 3rd ed. - New Delhi : Prentice Hall India , 2008 . - xxi, 692p. ; 24.5 cm.

9780131888593


Leveraging secondary brand associations to build brand equity
Managing brands over geographic boundaries and market segments

658.827 / KELK