Strategic brand management : (Record no. 202930)

MARC details
000 -LEADER
fixed length control field 00764nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220530150805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 3
Item number KELK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 39563
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building measuring and managing brand equity /
Statement of responsibility, etc. By Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall India ,
Date of publication, distribution, etc. 2008 .
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692p. ;
Dimensions 24.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Leveraging secondary brand associations to build brand equity
9 (RLIN) 39564
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing brands over geographic boundaries and market segments
9 (RLIN) 39565
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd
Call number prefix 658.827 KELK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/01/2008   658.827 KELK MBA05496 07/19/2025 07/16/2021 Book