Customer relationship management : concepts and technologies / By Francis Buttle and Stan Maklan

By:

Buttle, Francis

Contributor(s):

Maklan, Stan

Material type: Text

TextLanguage: English Publication details: London and Newyork Routledge 2019.Edition: 4th ed. Special Indian editionDescription: xxiii, 444p ; 24 cmISBN:

9780367376253

Subject(s):

Strategic CRM
Operational CRM
Analytical CRM
Realizing The Benefits of CRM

DDC classification:

658.812 4 BUTF

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.812 BUTF (Browse shelf(Opens below))	Available	MBA14562
Book	St Aloysius Institute of Management & Information Technology	MBA	658.812 BUTF (Browse shelf(Opens below))	Available	MBA14335

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