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Customer relationship management : concepts and technologies /

Buttle, Francis.

Customer relationship management : concepts and technologies / By Francis Buttle and Stan Maklan - 4th ed. Special Indian edition - London and Newyork Routledge 2019. - xxiii, 444p ; 24 cm.

ISBN: 9780367376253

Subjects--Topical Terms:
Strategic CRM
Operational CRM
Analytical CRM
Realizing The Benefits of CRM

Dewey Class. No.: 658.812 / BUTF

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