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Advertising and integrated brand promotion / By Thomas C O'Guinn, Chris T. Allen and Richard j. Semenik.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Cengage Learning India Pvt Ltd , 2009.Edition: 4th edDescription: Xiviii, 781p. ; 28 cmISBN:
  • 9788131501580
Subject(s): DDC classification:
  • 659.157  4 OGUT
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