Advertising and integrated brand promotion / (Record no. 205154)
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000 -LEADER | |
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fixed length control field | 00834nam a2200229Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220307151001.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210716s2009 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131501580 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | AIMIT LIBRARY |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.157 |
Edition number | 4 |
Item number | OGUT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | O'Guinn, Thomas C. |
9 (RLIN) | 23022 |
245 ## - TITLE STATEMENT | |
Title | Advertising and integrated brand promotion / |
Statement of responsibility, etc. | By Thomas C O'Guinn, Chris T. Allen and Richard j. Semenik. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Cengage Learning India Pvt Ltd , |
Date of publication, distribution, etc. | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | Xiviii, 781p. ; |
Dimensions | 28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising integrated brand promotion and consumer behavior |
9 (RLIN) | 23023 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Planning advertising and integrated brand promotion |
9 (RLIN) | 23024 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Allen, Chris T. |
9 (RLIN) | 23025 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Semenik, Richard J. |
9 (RLIN) | 23026 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Edition | 4th |
Call number prefix | 659.157 OGUT |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07720 | 07/21/2025 | 387.00 | 07/16/2021 | Book | ||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07721 | 07/21/2025 | 387.00 | 07/16/2021 | Book | |||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07722 | 07/21/2025 | 387.00 | 07/16/2021 | Book | |||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07723 | 07/21/2025 | 387.00 | 07/16/2021 | Book | |||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07724 | 07/21/2025 | 387.00 | 07/16/2021 | Book | |||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07725 | 07/21/2025 | 387.00 | 07/16/2021 | Book | |||||
Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 516.00 | Bill no:247; Bill dt:2010-02-16 | 659.157 OGUT | MBA07726 | 07/21/2025 | 387.00 | 07/16/2021 | Book |