Normal view MARC view ISBD view

Advertising and integrated brand promotion / (Record no. 205154)

MARC details
000 -LEADER
fixed length control field	00834nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220307151001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131501580
040 ## - CATALOGING SOURCE
Transcribing agency	AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.157
Edition number	4
Item number	OGUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.
9 (RLIN)	23022
245 ## - TITLE STATEMENT
Title	Advertising and integrated brand promotion /
Statement of responsibility, etc.	By Thomas C O'Guinn, Chris T. Allen and Richard j. Semenik.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Cengage Learning India Pvt Ltd ,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	Xiviii, 781p. ;
Dimensions	28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising integrated brand promotion and consumer behavior
9 (RLIN)	23023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Planning advertising and integrated brand promotion
9 (RLIN)	23024
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Allen, Chris T.
9 (RLIN)	23025
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J.
9 (RLIN)	23026
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Edition	4th
Call number prefix	659.157 OGUT

Holdings
Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Date acquired	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
Dewey Decimal Classification	Reference Book	MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07720	07/21/2025	387.00	07/16/2021	Book
Dewey Decimal Classification		MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07721	07/21/2025	387.00	07/16/2021	Book
Dewey Decimal Classification		MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07722	07/21/2025	387.00	07/16/2021	Book
Dewey Decimal Classification		MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07723	07/21/2025	387.00	07/16/2021	Book
Dewey Decimal Classification		MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07724	07/21/2025	387.00	07/16/2021	Book
Dewey Decimal Classification		MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07725	07/21/2025	387.00	07/16/2021	Book
Dewey Decimal Classification	Reference Book	MBA	St Aloysius Institute of Management & Information Technology	St Aloysius Institute of Management & Information Technology	03/01/2010	516.00	Bill no:247; Bill dt:2010-02-16	659.157 OGUT	MBA07726	07/21/2025	387.00	07/16/2021	Book