Advertising and integrated brand promotion / (Record no. 205154)

MARC details
000 -LEADER
fixed length control field 00834nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220307151001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131501580
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.157
Edition number 4
Item number OGUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
9 (RLIN) 23022
245 ## - TITLE STATEMENT
Title Advertising and integrated brand promotion /
Statement of responsibility, etc. By Thomas C O'Guinn, Chris T. Allen and Richard j. Semenik.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Cengage Learning India Pvt Ltd ,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent Xiviii, 781p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising integrated brand promotion and consumer behavior
9 (RLIN) 23023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planning advertising and integrated brand promotion
9 (RLIN) 23024
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 23025
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 23026
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 4th
Call number prefix 659.157 OGUT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07720 07/21/2025 387.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07721 07/21/2025 387.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07722 07/21/2025 387.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07723 07/21/2025 387.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07724 07/21/2025 387.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07725 07/21/2025 387.00 07/16/2021 Book
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00 Bill no:247; Bill dt:2010-02-16   659.157 OGUT MBA07726 07/21/2025 387.00 07/16/2021 Book