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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / By Thomas C O'Guinn, Chris T. Allen and Richard j. Semenik. - 4th ed. - New Delhi : Cengage Learning India Pvt Ltd , 2009. - Xiviii, 781p. ; 28 cm.

ISBN: 9788131501580

Subjects--Topical Terms:
Advertising integrated brand promotion and consumer behavior
Planning advertising and integrated brand promotion

Dewey Class. No.: 659.157 / OGUT

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