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Consumer behaviour in Indian context / By P C Jain and Monika Bhatt
Material type:
TextLanguage: English Publication details: New Delhi : S Chand and Company Ltd., 2003.Edition: 1st edDescription: 255p. ; PB : 24 cmISBN: - 8121922143
- Consumer Behavior
- Scope and Application
- Consumer Needs and Motivation
- Consumer as a Perceiver and Learner
- Consumer Psycho graphics
- Influence of Group dynamics and Consumer Reference Groups
- Influence of Social and Economic Classes
- Influence of Family in Decision Making
- Diffusion of Innovations
- Cultural Aspects of Indian Consumer Needs
- Organisational Buying Behaviour
- Role of Consumer Behaviour in Advertisement
- Consumer Involvement in Decision Making
- Information Search and Decision Making
- Information Search and Processing
- Consumer Protection in India
- Market Segmentation
- 658.8342 1 JAIP
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.8342 JAIP (Browse shelf(Opens below)) | Available | MBA01790 | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.8342 JAIP (Browse shelf(Opens below)) | Available | MBA00483 |
Total holds: 0
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