Consumer behaviour in Indian context / (Record no. 197918)

MARC details
000 -LEADER
fixed length control field 01560nam a2200397Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230726162159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8121922143
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 1
Item number JAIP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, P C
9 (RLIN) 128506
245 ## - TITLE STATEMENT
Title Consumer behaviour in Indian context /
Statement of responsibility, etc. By P C Jain and Monika Bhatt
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. S Chand and Company Ltd.,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 255p. ;
Other physical details PB :
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
9 (RLIN) 128507
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Scope and Application
9 (RLIN) 128508
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Needs and Motivation
9 (RLIN) 128509
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer as a Perceiver and Learner
9 (RLIN) 128510
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Psycho graphics
9 (RLIN) 128511
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Influence of Group dynamics and Consumer Reference Groups
9 (RLIN) 128512
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Influence of Social and Economic Classes
9 (RLIN) 128513
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Influence of Family in Decision Making
9 (RLIN) 128514
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Diffusion of Innovations
9 (RLIN) 128515
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cultural Aspects of Indian Consumer Needs
9 (RLIN) 128516
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organisational Buying Behaviour
9 (RLIN) 128517
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Role of Consumer Behaviour in Advertisement
9 (RLIN) 128518
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Involvement in Decision Making
9 (RLIN) 128519
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information Search and Decision Making
9 (RLIN) 128520
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information Search and Processing
9 (RLIN) 128521
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Protection in India
9 (RLIN) 128522
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market Segmentation
9 (RLIN) 128523
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhatt, Monika.
9 (RLIN) 128524
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.8342 JAIP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/07/2004 130.00 Bill no:; Bill dt:1900-01-00   658.8342 JAIP MBA00483 07/21/2025 130.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/08/2005 130.00 Bill no:BG050R000881; Bill dt:20   658.8342 JAIP MBA01790 07/21/2025 104.00 07/16/2021 Book