Consumer behaviour in Indian context /

Jain, P C

Consumer behaviour in Indian context / By P C Jain and Monika Bhatt - 1st ed. - New Delhi : S Chand and Company Ltd., 2003. - 255p. ; PB : 24 cm.

8121922143


Consumer Behavior
Scope and Application
Consumer Needs and Motivation
Consumer as a Perceiver and Learner
Consumer Psycho graphics
Influence of Group dynamics and Consumer Reference Groups
Influence of Social and Economic Classes
Influence of Family in Decision Making
Diffusion of Innovations
Cultural Aspects of Indian Consumer Needs
Organisational Buying Behaviour
Role of Consumer Behaviour in Advertisement
Consumer Involvement in Decision Making
Information Search and Decision Making
Information Search and Processing
Consumer Protection in India
Market Segmentation

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