Business research methods

By:

William G Zikmund

Contributor(s):

Carr, Jon C, Griffin, Mitch

Material type: Text

TextLanguage: English Publication details: Australia Cengage 2013Edition: 9Description: xxiv,664p PB 28x21.5cmISBN:

9789353503260

Subject(s):

Research Methods

DDC classification:

658.57 ZIKB

Summary: This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MCom Finance & Analytics	658.57 ZIKB (Browse shelf(Opens below))	Available	PG025087

Total holds: 0

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

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