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Business research methods

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Australia Cengage 2013Edition: 9Description: xxiv,664p PB 28x21.5cmISBN:
  • 9789353503260
Subject(s): DDC classification:
  • 658.57 ZIKB
Summary: This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.
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Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library MCom Finance & Analytics 658.57 ZIKB (Browse shelf(Opens below)) Available PG025087
Total holds: 0

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

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