Business research methods
William G Zikmund
Business research methods - 9 - Australia Cengage 2013 - xxiv,664p PB 28x21.5cm.
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.
9789353503260
Research Methods
658.57 / ZIKB
Business research methods - 9 - Australia Cengage 2013 - xxiv,664p PB 28x21.5cm.
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.
9789353503260
Research Methods
658.57 / ZIKB
