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Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore / By Sukesh K ; Guided by Justine James.

By: Contributor(s): Material type: TextTextPublication details: Mangaluru ; 2023.Subject(s):
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Item type Current library Collection Copy number Status Barcode
Project Report Project Report St Aloysius Institute of Management & Information Technology Dissertations Project Report MBA 2116181 Not for loan PRB02187
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